Hype is a leading streetwear clothing brand based in UK and worn by many English celebrities, which was established in 2011 and have seen an sumptuous growth in small span within the Teenagers and youngsters. Hype is a brand mostly known for its collaborations with Disney, Star Wars, Pokemon and Coca-cola are just to name a few.

The Challenge

Company was struggling to cope up the consumer on their existing Magento website and have seen outage on big days like Black Friday and Boxing day. So company's E-commerce manager Shiv Arora approached us to look into their website and basically to sort out the speed and scalability issues.

Quicker and easier to shop

Alliance E-commerce has helped the brand to overcome these issues by migrating their two main websites to Amazon web serivces and added the features of Auto scalibity and Varnsih Cache, which increase the speed of website by 10 times and till today tey didn't see any outage after migration. On top of that, website has tested 10 times users successfully.

A big, bold new look

After the backend support, Hype was looking for a brand new look to hover their users before Black friday and Alliance has done the best job for them, as mentioned by company itself.

Content that sells

We looked into each and every aspect of the website, which includes Customer journey through the website and achieving the lubrification of checkout to speed up the process of buying and making it completely user-focused.

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