The Privacy Policy covers the practices for handling and securing your Personal Information by Alliance Ecommerce and its website (

This Privacy Policy is applicable to users/suppliers as user/personsthat purchase any product or services from Alliance Ecommerce throughany Sales Channel of Alliance Ecommerce (like its website (, mobile site, mobile app & offline channels including retailoffice). This Privacy Policy also applies to users/suppliers asuser/persons who visit the Alliance Ecommerce ’s offices.

This privacy statement does not apply to the websites, mobile sites andmobile apps of our other third parties, even if their websites arelinked to Alliance Ecommerce Website. We recommend you review theprivacy statements of the other parties with whom you interact.

Alliance Ecommerce Group or Alliance Ecommerce comprises of AllianceEcommerce, its website (

By visiting this Website you agree to be bound by the terms andconditions of this Privacy Policy. If you do not agree please do not useor access our Website.

By mere use of the Website, you expressly consent to our use anddisclosure of personal information provided by you in accordance withthis Privacy Policy.


Your privacy is important to us. It is Alliance Ecommerce 's policy torespect your privacy regarding any information we may collect from youacross our website,, and other sites we own and operate.

We only ask for personal information when we truly need it to provide aservice to you. We collect it by fair and lawful means, with yourknowledge and consent.

We only retain collected information for as long as necessary to provideyou with your requested service. What data we store, we’ll protectwithin commercially acceptable means to prevent loss and theft, as wellas unauthorized access, disclosure, copying, use or modification.

We don’t share any personally identifying information publicly or withthird-parties, except when required to by law.

Our website may link to external sites that are not operated by us.Please be aware that we have no control over the content and practicesof these sites, and cannot accept responsibility or liability for theirrespective privacy policies.

You are free to refuse our request for your personal information, withthe understanding that we may be unable to provide you with some of yourdesired services.

Your continued use of our website will be regarded as acceptance of ourpractices around privacy and personal information. If you have anyquestions about how we handle user data and personal information, feelfree to ask via email to



‘Personal Information’ means and includes all information that can belinked to a specific individual or to identify any individual, such asname, address, mailing address, telephone number, email address, creditcard number, cardholder name, expiration date, other specificinformation and all details that may be necessary from the customer.

How we use it: we read and write actions to execute and create :Articles, Blogs, Pages, Comments and then to churn the information tomodify and create Assets and Theme Products: Products, Product Variants,Product Images, Collects, Custom and Smart Collections , Listings ofProducts and Collections, information pertaining to Customers , theirsaved searches, their Orders like Abandoned Checkouts, Fulfillments,Orders, Draft Orders and then we also collect Transaction Inventory atInventory level and Inventory Items Locations, Store Locations ScriptTags to register JS scripts for frontend Fulfillment Services.

Also Personal information is used by our trusted third party warehousethat prepares and ships orders on behalf of the store owners ,Fulfillment Orders, Access to Fulfillment Orders, resources assigned toa location managed by your fulfillment service, Merchant ManagedFulfillment Orders, Access to Fulfillment Order resources assigned tomerchant-managed locations, Third Party Fulfillment Orders, Access toFulfillment Order resources assigned to a location managed by anyfulfillment service Shipping, Carrier Services, Countries and Provinces.

Analytics, API Users, Checkouts Reports, Price Rules and DiscountsMarketing Events Resource Feedbacks, The Resource Feedback resourcewhich lets your app report the status of shops and their resources ,Payment Payouts, Balance, Transaction Resources and Payment Disputes.

Apart from above , when you visit Alliance Ecommerce website, we mayalso collect information regarding the domain and host from which youaccess the internet, the internet protocol address of the computer orinternet service provider you are using, and anonymous statistical data.The website and mobile site uses cookie and tracking technologydepending on the features offered.


Alliance Ecommerce values opinions and comments from members, so wefrequently conduct surveys, both online and offline. Participation inthese surveys is entirely optional. Typically, the information isaggregated, and used to make improvements to website, mobile site andmobile app and its services and to develop appealing content, featuresand promotions for members. Survey participants are anonymous unlessotherwise stated in the survey.


We automatically log generic information about your devices connectionto the Internet, which we call "session data", that is anonymous and notlinked to any Personal Information. Session data consists of things suchas IP address, operating system and type of browser software being usedand the activities conducted by the user while on the device. An IPaddress is a number that lets devices attached to the internet, such asour web servers, know where to send data back to the user, such as thepages of the website the user wishes to view. We collect session databecause it helps us analyse such things as what items visitors arelikely to click on most, the way visitors are clicking through thewebsite/ mobile site/ mobile app, how many visitors are surfing tovarious pages on the website/ mobile site/ mobile app, how long visitorsare staying and how often they are visiting. It also helps us diagnoseproblems with our servers and lets us better administer our systems.Although such information does not identify any visitor personally, itis possible to determine from an IP address a visitor's Internet ServiceProvider (ISP), and the approximate geographic location of his or herpoint of connectivity.


Cookies are small pieces of information that are stored by your browseron your device's hard drive. Cookies are only read by the server thatplaced them, and are unable to do such things as run programs on yourcomputer, plant viruses or harvest your Personal Information. The use ofcookies is very common on the Internet.

Alliance Ecommerce use of cookies is like that of any other reputableE-Commerce companies. No personally identifiable information (PII) aboutyou (e.g., name, address, etc.) is gathered or stored in the cookiesplaced by a website or mobile site and, as a result, none can be passedon to any third parties. Cookies allow us to serve you better and moreefficiently, and to personalize your experience at our website andmobile site. Alliance Ecommerce uses cookies to personalize yourexperience on the website and mobile site, and with respect toadvertisements.

As to the personalization of experience, these types of cookies allowyou to log in without having to type your log - in name each time (onlyyour password is needed); we may also use such cookies to display anadvertisement to you while you are on the Website or mobile site or tosend you a ‘best day to buy email (or similar emails - assuming you havenot opted out of receiving such emails) focusing on destinations inwhich we think you might be interested. None of this information ispassed to any third party, and is used solely by us to provide you witha better user experience on the Website and mobile site.

A cookie may also be placed by our advertising server. Such cookies areused only for purposes of tracking the effectiveness of advertisingserved by us on our website and mobile site and no PII is gathered fromyou by the use of these cookies, nor is this information shared with anythird parties. Similarly, a cookie may be placed by our third - partyadvertising companies or advertisement providers or servers. Thesecompanies may use aggregated statistics about your visits to ourwebsites or mobile sites in order to provide advertisements about travel- related goods and services that you may be interested in or any goodsand services of potential interest to you. The information they collectdoes not include your PII.

The third - party advertising companies or advertisement providers mayalso employ technology that is used to measure the effectiveness of ads.Any such information is anonymous. They may use this anonymousinformation about your visits to our websites in order to provideadvertisements about goods and services of potential interest to you. NoPII is collected during this process. The information is anonymous, anddoes not link online actions to an identifiable person.

Most Web browsers automatically accept cookies. Of course, by changingthe options on your web browser or using certain software programs, youcan control how and whether cookies will be accepted by your browser.Alliance Ecommerce supports your right to block any unwanted Internetactivity, especially that of unscrupulous websites. However, blockingAlliance Ecommerce cookies may disable certain features on the websiteand mobile site, and may make it impossible to purchase or use certainservices available on the website and mobile site. Please note that itis possible to block cookie activity from certain websites whilepermitting cookies from websites you trust.


From time to time we may add or enhance services available on theWebsite. To the extent these services are provided, and used by you, wewill use the information you provide to facilitate the servicerequested. For example, if you email us with a question, we will useyour email address, name, nature of the question, etc. to respond toyour question. We may also store such information to assist us in makingthe Website the better and easier to use.


We work with and process data about individuals across the world. Tooperate our business, we may send your personal information outside ofyour state/city and in toto outside of India. This data may be subjectto the laws of the states/cities and also countries where we send it.When we send your information across borders, we take steps to protectyour information, and we try to only send your information to countriesthat have strong data protection laws. If you would like moreinformation about where your information might be sent, please contactus.

However, we do not sell or rent individual customer names or otherPersonal Information to third parties except sharing of such informationwith our alliance partners or vendors who are engaged by us forproviding various promotional and other benefits to our customers fromtime to time basis their history with us.

We may also share certain filtered Personal Information to our businesspartners who may contact the customers to offer certain products orservices (which may include free or paid products / services) which willenable the customer to have better shopify experience or to availcertain benefits specially made for Alliance Ecommerce Customers.Examples of such partners are entities offering co-branded credit cards,travel insurance, insurance cover against loss of wallet, banking cardsor similar sensitive information etc.

We use non-personally identifiable information in aggregate form tobuild higher quality, more useful online services by performingstatistical analysis of the collective characteristics and behaviour ofour customers and visitors, and by measuring demographics and interestsregarding specific areas of the website, mobile site and mobile app. Wemay provide anonymous statistical information based on this data tosuppliers, advertisers, affiliates and other current and potentialBusiness partners. We may also use such aggregate data to inform thesethird parties as to the number of people who have seen and clicked onlinks to their websites.

Occasionally, Alliance Ecommerce will hire a third party to act on ourbehalf for projects such as market - research surveys and contest -entry processing and will provide information to these third partiesspecifically for use in connection with these projects. The information(including aggregate cookie and tracking information) we provide to suchthird parties, alliance partners, or vendors are protected byconfidentiality agreements and such information is to be used solely forcompleting the specific project, and in compliance with the applicableregulations.


All payments on the website, mobile site and mobile app are secured.

This means all Personal Information you provide is transmitted using SSL(Secure Socket Layer) encryption. SSL is a proven coding system thatlets your browser automatically encrypt, or scramble, data before yousend it to us.


Website, mobile site and mobile app contain links to other websites.Please note that when you click on one of these links, you are enteringanother website for which Alliance Ecommerce has no responsibility. Weencourage you to read the privacy statements of all such sites as theirpolicies may be materially different from this Privacy Policy. Ofcourse, you are solely responsible for maintaining the secrecy of yourpasswords, and your membership account information. Please be verycareful, responsible, and alert with this information, especiallywhenever you're online.

In addition to the circumstances described above, Alliance Ecommerce maydisclose the member information if required to do so by law, courtorder, as requested by other government or law enforcement authority, orin the good faith belief that disclosure is otherwise necessary oradvisable including, without limitation, to protect the rights orproperties of Alliance Ecommerce or any or all of its affiliates,associates, employees, directors or officers or when we have reason tobelieve that disclosing the information is necessary to identify,contact or bring legal action against someone who may be causinginterference with our rights or properties, whether intentionally orotherwise, or when anyone else could be harmed by such activities. Inaddition, if Alliance Ecommerce or substantially all of its assets areacquired, our customer information will most likely also be transferredin connection with such acquisition.

We review our Privacy Policy from time to time, and we may make periodicchanges to the policy in connection with that review. Therefore, you maywish to bookmark this page and/or periodically review this page to makesure you have the latest version.

You may always submit concerns regarding this Privacy Policy via emailto

Alliance Ecommerce will respond to all reasonable concerns or inquiries.

Thank you for using the Website!

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